The world of search engine marketing (SEM) is constantly changing. Whether you are a beginner or an experienced marketer, it is important to stay on top of these changes. Trusted SEO Agency Sydney can help you stay on top of the latest trends, so that you can better prepare for future challenges.
To help you prepare your strategies for the upcoming year, we’ve put together five trends that will shape the way marketers approach their campaigns in 2023.
Google Knowledge Panels
Google Knowledge Panels are a type of rich snippet and are displayed in the search results. They are essentially an overview of information about a company, brand or product that is pulled from external sources and displayed alongside the organic listings.
This makes them a powerful tool for marketers to increase visibility for their brands and products. However, Google Knowledge Panels only show up when you have high-quality content on your website that is relevant to the user’s search query.
Featured Snippets & People Also Ask
Featured snippets and people also ask are two types of rich snippets that appear in the search results. Featured Snippets are a type of rich snippet that shows up when Google believes the user’s query has an answer. These are particularly useful because they often show up at the top of the search results and can increase click-through rates by over 90%.
Featured snippets are a type of rich snippet that is displayed in the search results. They are essentially an overview of information about a company, brand or product that is pulled from external sources and displayed alongside the organic listings.
This makes them a powerful tool for marketers to increase visibility for their brands and products. However, Trusted SEO Agency Sydney suggests that Google Featured Snippets only show up when you have high-quality content on your website that is relevant to the user’s search query.
Mobile Page Speed
Google recently announced that page speed is a ranking factor in mobile search results. The announcement was made on the Google blog, and they stated that they are rolling out the new update to ensure that users have a better experience when using Google Search from their mobile phones. If your website has a slow load t
ime, you may be penalized if it’s not fixed soon. Google has been pushing mobile-first for a long time, and many SEOs have argued that the focus on mobile is not only driven by user experience but also by Google’s own interests.
Mobile-first indexing means that Google will only crawl and index content from your website that is suitable for mobile users. If you have any issues with your site’s speed or performance, these need to be fixed before it can be indexed again.
Voice Search Optimization
Google is working hard to make sure that the voice search experience is as good as possible for users. If your website has a mobile-friendly design, it will be easier for visitors to navigate through your site using voice commands. This can help drive traffic and conversions because people who are searching with their voice are likely in a hurry or otherwise occupied (such as driving).
Technical SEO Audits & Content Creation
If you’re not sure what technical SEO audits are, they are a way for you to check and make sure your site is running properly. Here is what Trusted SEO Agency Sydney guide with a technical SEO audit can help identify problems with your site that might be preventing it from ranking in search engines. It also helps identify issues that could prevent visitors from converting to your site or even finding it in the first place.
We hope this article has given you some insight into the future of SEO and how it will shape your marketing strategies. We know there is a lot to digest, but we want to leave you with one last thought: don't be afraid of change!